In a bid to communicate its corporate commitment to product safety, chemical management, and quality, US apparel giant PVH Corp is to start labelling its men’s dress shirt lines with a specially designed sewn in label, demonstrating its Standard 100 Oeko-Tex certification.
The label will be added to men’s dress shirt lines marketed under PVH’s Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, and ARROW brands, along with other designer brands licensed by PVH, which is the world’s largest dress shirt company.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
As a result, the Oeko-Tex label will appear in more than 25m garments to be sold in stores and online by major retailers in North America, such as Macy’s, Kohl’s, JCP, Belk, and Amazon.
“Our retailer customers are increasingly interested in providing consumers with dress shirts that are tested for harmful chemicals and considerately made,” explains David Sirkin, president of the dress furnishings group of PVH. “In addition, PVH, an industry leader in corporate responsibility, is committed to the responsible production of high quality products. The Standard 100 by Oeko-Tex certification helps us address both of these goals within our dress shirt business and the sewn-in labels communicate this significant commitment to our consumers.”
These PVH dress shirt lines have been Standard 100 by Oeko-Tex certified since 2011. The independent certification is an important tool PVH employs to attain the Responsible Chemical Management goals set forth in its Corporate Responsibility strategy.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
