Online fashion retailer Very.co.uk has developed a tool to help its customers find the right size and fit of clothing by viewing product on their choice of model.
The move by Very is a step up in its commitment to embrace size diversity and will see the retailer work with the Nike and Adidas brands.
The feature allows customers to see how more than 80 Nike and Adidas items fit in real life on female models of size 8, 14 or 18.
The brand is owned by The Very Group, one of the UK’s largest integrated online retailer and financial services provider, which also operates Littlewoods.com.
Available on the Very.co.uk website initially, with plans to launch on the mobile app before the end of this year, the feature supports the brand’s focus on using technology to promote size diversity and improve customer experience. Removing the need to order items in multiple sizes will also reduce the environmental and commercial impact of returns, the retailer says.
The Very Group is one of the largest online sellers of sportswear in the UK, with Very.co.uk’s sportswear sales almost tripling in the last five years. Combined, Nike and Adidas sales via Very.co.uk have also increased by more than 200% during that period.
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By GlobalDataThe retailer is now exploring options for scaling up the feature and rolling it out across all sportswear and fashion brands.
“We sell a broad range of sizes across our sportswear and fashion ranges and want to do more to both embrace size diversity and give customers confidence in choosing the right size and fit, which they’ve told us loud and clear is a top priority,” says Sam Perkins, managing director of retail at The Very Group.
“With the support of two of our biggest sportswear brand partners, the launch of our new feature is an important step forwards in delivering this aim.”
