Global sportswear brand Sergio Tacchini is to be relaunched under new ownership, after being taken over by entrepreneur Stefano Maroni and private equity firms Twin Lakes Capital and B Riley Principal Investments.
Under the new ownership structure, Maroni will serve as CEO, while Twin Lakes Capital’s Lee Feldman is chairman. Dan Shribman of B Riley and Howard Cohen of Twin Lakes Capital join them on the company’s board.
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Established in 1966 by the Italian tennis player Sergio Tacchini, the brand has gained international recognition over the years through endorsements from recognised tennis champions including Pete Sampras and Novak Djokovic.
“Sergio Tacchini inspired a creative movement in athletic wear over 50 years ago by being the first to introduce colour and fashion to tennis,” says Maroni.
“The brand’s legacy as an industry pioneer, along with its Italian heritage and history in the sport, helped the brand transcend its roots on the court into a world-renowned and beloved active lifestyle sportswear company. Now, more than ever, consumers are longing for a resurgence in heritage brands, and I could not be more excited to relaunch this iconic company.
Maroni is the founder and former CEO of design, distribution and licensing company GMI USA Corp, which has successfully developed and grown multiple owned and licensed brands in apparel and footwear.
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By GlobalDataSergio Tacchini will be relaunched with American designer Dao-Yi Chow as its new global creative director. Chow is a former creative director for DKNY, and is known for his clothing line Public School New York. In his new role, Chow will oversee all aspects of the brand’s visual and design identity, including the release of new apparel, accessories and footwear collections for men and women.
The first line to be released under Chow and the newly revamped brand will be SS20, a tennis-inspired lifestyle collection for men and women, which will be available exclusively at select retailers.
