Sourcing at Magic returning as virtual and physical events in 2020 - Just Style
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Sourcing at Magic returning as virtual and physical events in 2020

By Michelle Russell 23 Jun 2020

Sourcing at Magic and Footwear Sourcing are to return in September as a digital trade event, in addition to a US-focused physical event later the same month in Las Vegas.

Sourcing at Magic and Footwear Sourcing are to return in September as a digital trade event, in addition to a US-focused physical event later the same month in Las Vegas.

Launching on 15 September and running through to 15 December, the three-month digital sourcing trade show will give sourcing professionals, designers, and production teams access to Sourcing at Magic’s established international community of global manufacturers, suppliers, and service providers, online.

Attendees will be able to intuitively browse the digital marketplace through various search filter options in an easy-to-use platform designed with the fashion sourcing and supply chain professional in mind. Online exhibitors will be able to fully customise and showcase their digital company profiles, implement lead generation, connect with attendees through integrated video conferencing and direct messaging, as well as access data analytic reports directly from their dashboard, according to organisers Informa Markets Fashion.

Like its physical counterpart, Sourcing at Magic’s digital trade event will also feature expert-driven exclusive content and resources to educate both attendees and exhibitors.

Andreu David, event manager of Sourcing at Magic, says the new digital marketplace will give buyers the opportunity to connect with an even larger global network of manufacturers, suppliers, and service providers.

“It’s going to be a huge value-add for our global fashion community,” he adds.

Aligning with this, Sourcing at Magic will also host a Made in the USA-focused physical event in Las Vegas from 30 September to 2 October 2020.

It will host a “carefully reconsidered” and reimagined physical event at the Las Vegas Convention Center. Featuring modified hours and a curated selection of domestic suppliers, Sourcing at Magic’s updated physical fall event is designed to cater to domestic exhibitors and attendees, while strictly adhering to local and national health and safety guidelines.

Due to international restrictions regarding Covid-19, the physical event will focus on domestic companies and US-represented importers only. Las Vegas marketplace attendees can expect to see a line-up of 50 US-based companies on-site at Las Vegas Convention Center’s Central Hall, as well as an international resource centre where they can connect digitally to global suppliers.

“The digital event, which will be open for commerce before, during, and after the physical show, will be the perfect complement to the smaller, physical event,” says Kelly Helfman, president of Magic.