UK high street sportswear chain Sports Direct says it is likely to seek a deal to extend its revolving credit facility (RCF) to GBP1bn (US$1.3bn) after entering into a deal to borrow up to GBP907.5m.

In an announcement yesterday (21 November), the company, which is owned by business tycoon Mike Ashley, said it has entered into a new RCF, which replaces its existing facility and is valid for four years, with a one year extension option.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

However, due to what it called its “ongoing high street elevation strategy”, Sports Direct said it is likely it will seek via an accordion arrangement to increase the facility to reach GBP1bn.

The move follows the news earlier this month that the company is developing a new retail chain selling a range of products from fashion and homeware to DIY and electrics.

BrandsMax, which pledges to sell “the brands you love for less”, is thought to be a bid by Ashley to win trade from TKMaxx.

Sports Direct prepares to launch new retail chain

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Style Excellence Awards - Nominations Closed

Nominations are now closed for the Just Style Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact

Excellence in Action
From bio-based durable water repellents to 90–95% wastewater recovery, Archroma’s dual win in the 2025 Just Style Excellence Awards highlights its sustainability-first approach. Find out how PHOBOTEX® NTR-50 and the Mahachai ZLD project are helping apparel and textile players meet tightening global regulations.

Discover the Impact