Spreadshirt, a cotton apparel print-on-demand company, says it plans to invest US$10m on print technology over the next two years to handle increased demand and to expand into new categories.
The US-based company adds the invesetment will enable it to renew and enlarge its printing machinery, and set new standards in print quality and delivery times. “This will allow us to expand our market leadership in many new categories,” it adds.
Spreadshirt operates across 18 countries, with a rapidly growing business “and great success with our recently launched fulfilment division,” says CEO Philip Rooke about the planned capital expenditure. “Many third-party companies wish to access our printing capabilities and the leading standards we use for our own customers.”
At its sites in Henderson, NV and Greensburg, Spreadshirt is installing Kornit’s Atlas printers, which offer HD print quality and 30-40% more prints per hour than other models, allowing faster delivery. They will also be installed at the company’s European sites in the Czech Republic and Poland in 2020.
In addition to its cotton printing, Spreadshirt is planning to add new categories to its business: including printing on polyester sports clothing, embroidery for corporate goods and machines for UV printing on non-clothing products.
“In 2020, we will be rapidly expanding our range of products and printing techniques for those companies using our fulfilment services and for our own customer base,” adds Rooke. “This will allow us to expand our market leadership in many new categories.”
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