Artificial intelligence startup Vue.ai has launched what it claims is the world’s first AI-based human model generator that it says will help shoppers better predict how a garment will fit.
The generator works by analysing garments and automatically generating a human figure within an image of the garment laid out on a flat surface, while also predicting how the garment would fit.
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While several solutions in the industry use 3D body scanners and more, Vue.ai’s GAN approach needs no special hardware and uses algorithms developed by its neuroscientists and image recognition experts to help the AI generate many human body types and visualise the garment on it.
As a result, the firm – which works with leading retailers and brands including Levi’s and Diesel – says it is a highly cost-effective approach for retailers to scale and go to market faster than before.
“Vue.ai’s vision has always been to enable intelligent retail automation, by putting the human experience at the centre. Merchandisers and teams responsible for product digitisation in the retail industry go through a lot of trouble to process products, digitises them, shoot photos and plan the visual merchandising, all with the hope of bringing about a good customer experience,” explains CEO Ashwini Asokan.
“At Vue.ai, we’ve studied these processes and observed our customers go through the motions of these functions. The AI we’ve built is to make their lives easier with the single goal of going to market faster, while keeping the integrity of a fantastic customer experience. AI is here to stay, and the work we’re doing with marquee brands across the globe is a sign of their growing trust.”
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