New additions to SUKU’s blockchain-based supply chain transparency platform give brands and consumers a transparent way to track and authenticate carbon credit transactions and reduce their carbon footprint.
The company has teamed up with the Carbon Analytics carbon calculating engine and carbon credits platform Moss.Earth to enable brands to better understand their carbon footprint, reduce its impact, and earn a blockchain-verified certification proving net zero emissions. Brands can view their progress towards net zero on the SUKU dashboard, which also allows them to share updates and show how they are making a difference in the fight against climate change.
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Consumers can also verify brands’ sustainability claims by using the SUKU Scanner app to scan the product QR code and view the full supply chain journey – and can further offset the carbon footprint of their purchases with carbon credits.
“Though many brands have made commitments to sustainability, granting customers the ability to verify eco-conscious product sourcing, manufacturing, and distribution is now made possible with the transparency capabilities of blockchain technology,” says Michael Thornton, founder and CEO of Carbon Analytics.
“With an estimated six in ten customers willing to change their spending habits in order to reduce their environmental impact, many brands are recognising the opportunity to meet these customer demands. Carbon footprints verified by our accounting integrated carbon footprint platform combined with provable net zero emissions enabled by blockchain technology provides a very high level of trust and transparency.”
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Alexandre Lomaski, co-founder of Moss.Earth, says: “As climate change has brought rising ocean levels, devastating and more extreme weather, drought, fires, famine, the spread of infectious diseases, and other disasters, real-world solutions are more important than ever.”
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By GlobalDataYonathan Lapchik, CEO of SUKU, adds: “We are very happy to do our part to help the fight against climate change by making it easier for end-customers to offset the carbon footprint made by their purchases with just the click of a button. A majority of customers are willing to change their spending habits in order to help the planet, and so there is a very large untapped opportunity for brands and retailers to meet these demands with a solution like what we have planned with Moss.Earth and Carbon Analytics.”
SUKU’s supply-chain-as-service solution for brands and retailers uses GS1 standards and blockchain-based verifiable data and analytics to track products throughout the supply chain and share stories with consumers along the way.
To incentivise the participation of small suppliers, participants are rewarded with tokens that give them access to key financial services, such as microloans, that are not otherwise available to them.
