The expansion introduces a variety of fashion options from major brands such as Wrangler, Blue Vanilla, and Nike, allowing customers to purchase a wide array of products spanning beauty, health, and now fashion through Superdrug’s online platform.
A total of 60 fashion brands are joining the marketplace, targeting in-demand segments including trendy plus-size apparel and clothing suitable for a broad customer base.
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Superdrug has deliberately selected an array of brands including Pink Vanilla, Regatta, and Jack and Jones to ensure a diverse selection that caters to the preferences and requirements of all its customers.
Superdrug chief commercial officer Simon Comins said: “We are excited to offer our customers an even more diverse shopping experience, incorporating fashion brands that perfectly complement our existing ranges. We know this initiative addresses customer demand along with our ongoing commitment to offering an inclusive and broader product selection by giving our them the best shopping experience.
“This move will not only strengthen our position as a go-to destination for a wide range of personal care and lifestyle products but also present a new opportunity to connect with a large and highly engaged customer base that already loves these brands, unlocking new potential for online growth.”
The introduction of fashion offerings aligns with Superdrug’s focus on its Online + Offline (O+O) strategy, which is designed to cater to customer needs by ensuring seamless shopping experiences across all channels at any given time.
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By GlobalDataThe retailer operates a network of over 780 stores throughout the UK and Ireland, but there is no indication that the fashion brands will be available in its brick-and-mortar locations.
