Supply chain platform Fashinza expands global reach to US - Just Style
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Supply chain platform Fashinza expands global reach to US

By Michelle Russell 11 May 2021

Global B2B apparel supply chain platform Fashinza is expanding its global reach to the US where it is partnering with a number of leading brands.

Global B2B apparel supply chain platform Fashinza is expanding its global reach to the US where it is partnering with a number of leading brands.

Fashinza, devoted to creating a digitised and sustainable supply chain, is setting up a team in New York to closely work with global brands and American manufacturers.

The company solves apparel supply chain challenges by helping brands to work directly with manufacturers in a transparent manner, with the help of its unique digitised supply chain. Backed with funding from Accel Partners and Elevation Capital, Fashinza says it is equipped to carve its space in New York’s apparel industry, with the goal of reinventing the US$800bn global fashion manufacturing business for the e-commerce era.

The global apparel industry has been going through a turmoil of late. The pandemic exposed the structural issues of the industry which relies on months of long lead times, huge volumes to drive down costs, and hence a massive inventory problem. Moreover, it’s surprising that in the age of Amazon and Shopify, the supply chains are still managed on emails and spreadsheets. The mammoth coordination effort without technology results in delayed deliveries and long turnaround times.

Fashinza’s team believes that apparel manufacturing needs a technology-led intervention for it to combat these issues and become more transparent, efficient, sustainable, and automated. Fashinza’s platform allows companies to track the daily progress of their orders on an AI-regulated dashboard, with live updates from the factory floor, eliminating the need to make a hundred calls and emails for follow-ups. It also helps brands to reduce wastage, inventory forecasting errors, and enables quick replenishment of bestsellers with a fast turnaround time.

Fashinza has established its presence in ten countries and served brands from the US, Canada, UK, UAE, and Pndia. Presently, the company is associated with 50-plus industry leaders including Forever 21, Hummel, and Reliance.

Co-founder Pawan Gupta says the apparel industry has evolved over the decades, which has given rise to new priorities.

“For fashion brands, outsourcing overseas comes with a whole lot of challenges – from finding an ethical supplier to implementing quality checks- the pain points are numerous. Our policy of ‘complete ownership’ solves this problem for brands since we take care of the entire production process from designing to delivery. We have all seen cases where clothes were being manufactured under dangerous conditions and the brands were oblivious to it. This is not just a risk for the concerned brand’s reputation but is also a humanitarian crisis. By making ethical working conditions a mandate for all our partner factories, we ensure our associate brands never have to worry about these problems.”