Ted Baker has named Rachel Osborne as its permanent CEO.

Osborne had been appointed as interim CEO in December 2019 from her previous role of chief financial officer, which she held from November 2019.

The group said since her appointment in December, announced as Lindsay Page quit the helm after being with the company since 1997, Osborne has been leading “a significant period of change and transformation, including the development of key strategic priorities and the announcement of the sale and leaseback of the company’s headquarters at a significant premium to book value.”

Today (30 March) the group said it was continuing to search for a chairman after its David Bernstein also resigned in December. At the same time, the group issued its second profit warning in under a year. Sharon Baylay will continue to lead the board as acting chair in the interim period.

Jennifer Roebuck has been named chief customer officer, with her role commencing on 1 April.

Osborne said: “The time I have spent at Ted Baker has quickly confirmed to me what a special business this is. We have challenges to face into in the coming months, not least the significant uncertainty caused by Covid-19, but I am confident that we will succeed through the hard work of our colleagues and the strength of our brand.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“Over the last few months we have put together a clear plan to transform Ted Baker and ensure its long-term success. I look forward to leading the business through this critical period of change and seeing the benefits of our plan come to fruition.”

Just Style Excellence Awards - Nominations Closed

Nominations are now closed for the Just Style Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact

Excellence in Action
From bio-based durable water repellents to 90–95% wastewater recovery, Archroma’s dual win in the 2025 Just Style Excellence Awards highlights its sustainability-first approach. Find out how PHOBOTEX® NTR-50 and the Mahachai ZLD project are helping apparel and textile players meet tightening global regulations.

Discover the Impact