Boots UK and Mothercare are to launch a range of babies and children’s clothing and accessories, called mini club.
The range will be available exclusively in all larger Boots stores nationwide from September. The launch will be backed by an extensive through-the-line marketing campaign, involving PR, press advertising, plus in-store activity, the UK retailer said.
Alison Hands, baby category manager Boots UK said: “Boots is delighted to offer customers this exclusive new range of contemporary, stylish and affordable clothing and accessories.”
Jo Groom, mini club marketing manager for Mothercare, adds: “We are all very excited about the new mini club range. Our mantra is for children to love and enjoy their childhood and so we have thoughtfully designed clothes that look good – but also stay intact. We look forward to seeing
the reaction from the consumers.”
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