UK: Purista promoted with new ‘wash less’ tagline
Freshness treatment Purista is to be promoted by a new tag line, ‘Stays Fresh, Wash Less’, to highlight the fact that garments that have undergone the process need less laundering.
Freshness treatment Purista is to be promoted by a new tag line, ‘Stays Fresh, Wash Less’, to highlight the fact that garments that have undergone the process need less laundering.