Fashion label Goodone has sold its Autumn/Winter 2010 collection to high street fashion retailer Topshop.
Goodone, which makes knitwear items using reclaimed fabrics, said the collection has been bought outright by Topshop and will debut in September to coincide with London Fashion Week.
The collection will be sold online as well as in Topshop’s Oxford Circus flagship store. It includes body-hugging dresses with quilted hips and shaping side panels, a bomber in chunky Aran knit, and cropped hoodies. The clothes retail between GBP70 (US$109) and GBP225.
The brand also announced it has struck a deal with supermarket chain Tesco, which will see an online diffusion line being sold by the retailer in October. This collection includes panelled and wrap dresses, leggings and skirts made entirely from ends of rolls and factory waste from a green factory in Sri Lanka.
