Denim brand Levi’s brand is partnering with men’s fashion designer Billy Reid for a new collection.
Levi’s Workwear by Billy Reid will be introduced through exclusive events held at the Bloomingdale’s store at 59th Street and Lexington Avenue in New York City. It will then be made available at Bloomingdale’s stores and Billy Reid stores.
It means that Levi’s has teamed with the winner of GQ’s “Best New Menswear Designers in America” project for the third consecutive year.
“The idea was to take a specific assortment of hunting styles from our archives and to re-imagine and reconstruct them for the gamesman of today,” said Carl Chiara, director of men’s and women’s brand concepts for the Levi’s brand, the Americas. “Each piece in the collection retains its original purpose but they become completely modern, not only through the precise tailoring and fit, but also through the choice of fabrics and finishing techniques we elected to use.”
