Around half of US adults are interested in buying customised fashion, a new survey has found, noting they would also be willing to spend more money on these items.
Research conducted by YouGov for Lanieri.com, an online Italian made-to-measure men’s wear retailer shows 49% of US adults would buy garments that have been customised, while 21% – or one in five – bought customised items last year.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The study, ‘Lanieri US Fashiontech Insights,’ also found millennials are most interested in customised clothing (34%) and would be willing to spend more money (42%) to purchase customised items than on non-customised items. The survey sampled 1,201 adults aged 18+.
Of the 49% interested in buying customised fashion, around 3% are likely to spend US$1,000-plus on such products.
Over half (51%) of people interested in purchasing customised items would look for these garments online because they tend to be cheaper than in store, and 68% would choose retailers with a great customer service and free shipping.
However, brick-and-mortar shops still have a strong role in customer decisions, with 41% of Americans saying they would prefer to buy customised items – but only if they could see them in a store before purchasing.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData“The FashionTech industry is exploding with the growing demand for made-to-measure items,” says Simone Maggi, CEO, Lanieri.com. “The newly-published research shows a growing trend that goes hand-in-hand with the millennials’ positive attitude toward online made-to-measure and the increase in their spending capacity.”
