The number of cotton growers enrolled in the programme for 2025 has reached 1,512, showing a 14% increase when compared to the previous year, 2024.

The Trust Protocol is a voluntary initiative aimed at promoting sustainability among US cotton growers and provides a traceability platform for all US Cotton.

Growers who join the programme gain access to data-driven insights that assist them in evaluating their environmental impact, refining their agricultural methods, and enhancing overall productivity.

This participation also enables them to showcase their dedication to sustainable practices through documented measurement and verification processes.

Trust Protocol executive director Daren Abney stated “We are proud of the continued increase in grower participation in the Trust Protocol, the voluntary sustainability programme for US Cotton, which means greater sourcing opportunities for brands and retailers around the world, including increased access to US Cotton and Protocol Cotton.

“This consistent increase highlights the value growers find in our programme as they look for opportunities to enhance resilience in the face of current economic and environmental pressures.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The Trust Protocol offers a system that is both transparent and verifiable for tracking US Cotton and Protocol Cotton through to the finished product.

This system provides brands and retailers with the confidence necessary to fulfil their sourcing objectives and comply with reporting mandates.

Currently, the Trust Protocol has over 2,500 mill and manufacturer members globally and collaborates with more than 45 international brands such as Ralph Lauren, Gap, Levi’s, Carhartt, J.Crew, and Urban Outfitters.

In 2024, there was a 35% rise in grower enrolment within the Trust Protocol compared to the previous year.

Just Style Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Style Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving apparel and textile industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now