A slate of apparel and sourcing fashion trade events, both physical and virtual, have been planned for the second half of the year, giving buyers access to new brands and markets.
Informa Markets Fashion, host to events including Magic, Coterie, Project, and Sourcing at Magic, says the schedule will include a combination of formats and locations – both new and returning.
The schedule will kick-off with an elevated women’s resort and swim event aligned with internationally recognised Miami Swim Week, Destination: Miami by Coterie on 10-12 July 2021 at Eden Roc Hotel in Miami Beach, Florida.
While Informa Markets Fashion will return to the Las Vegas Convention Center this August with keystone events, Magic Las Vegas, Project Las Vegas, and Sourcing at Magic.
Running 9-11 August 2021, Magic Las Vegas – the women’s and men’s trend and young contemporary trade event – will be co-located alongside Project Las Vegas – the men’s and women’s classic and contemporary event. In addition to new and refreshed show floor experiences, along with a full line-up of market insights and education sessions throughout both events, brands and buyers can also expect a refreshed show layout with women’s, men’s, and children’s apparel showcased alongside footwear, accessories, home goods, and gifts for optimised merchandising and easier show floor navigation.
Sourcing at Magic, Informa Markets Fashion’s sourcing and supply chain market event, will also return to the Las Vegas Convention Center on 8-11 August 2021.
Running simultaneously with the live event and delivering a hybrid event approach for the sourcing and supply chain market segment, Sourcing at Magic Online will also return with its next digital edition, offering greater variety in connection and commerce opportunities for brands and exhibitors before, during, and after the live event – in addition to a larger arching reach with international communities still returning to US-based events.
“We serve the diverse needs of the global fashion community through a variety of locations, event formats, and sizes,” says Kelly Helfman, commercial president of Informa Markets Fashion. “We will continue to announce events throughout the year in order to help retailers more efficiently respond to the quickening pace of consumer habits and demands and give our brands greater opportunity to move product, re-engage existing accounts, and connect with new retailers.”