USA: Columbia Signs Up With O2

O2 Essential Marketing Technologies announced today that it has signed an agreement with Columbia Sportswear Company to create and distribute enhanced three-dimensional images of their products. Under terms of the agreement, O2 will use its proprietary 3-D digital photography and programming to produce fluid, full-range rotational views for numerous Columbia Sportswear products. The 3-D images will be marketed to e-tailers as part of an alliance with Yahoo! signed in July 2000, which enables O2 to approach all of Yahoo! Shopping's authorised distributors and resellers to license O2's 3-D technology to display their products. Terry Gourley, chairman & CEO of O2, said: "We are seeing a continuous flow of prominent manufacturers signing agreements with us to include their products in O2's growing inventory of enhanced 3-D, rotational images in its 3dimagestore.com. Columbia Sportswear is one of many manufacturers that O2 will be announcing in the near term."