USA: ENFASHION Launches Virtual Try On Technology
ENFASHION today announced the launch of its proprietary VTryOn technology, which enables shoppers to "try on" clothes online. The company claims the technology will play a major role in the future of e-commerce by dramatically reducing online returns, while boosting consumer confidence. The financial impact of incorporating ENFASHION's technology with an e-tailer could be over a 30 per cent increase gross margin dollars, ENFASHION said.