USA: ENFASHION Teams With E-Color

ENFASHION, a multi-channel retailing solutions provider, today announced that it has formed a strategic alliance with E-Color, the standard for colour quality on the web. The alliance will enable ENFASHION to provide a more realistic virtual try-on and fitting-room experience by offering compatibility with the leading colour correction technology from E-Color. This comprehensive solution will boost consumer confidence in online apparel purchases."According to studies done by Media Metrix and PricewaterhouseCoopers,83 per cent of online consumers don't trust the colours they see on their monitors and 81 per cent maintain that the biggest problem with buying apparel online is the inability to try on clothing before purchasing," said Sheree Waterson, CEO of ENFASHION. "We are integrating our technologies to offer more compelling packages to potential multi-channel retailers," she continued. "ENFASHION's core competencies, fit and visualisation, combined with E-Color's colour corrected imaging will instill greater confidence in Internet purchasing by the consumer."Initial compatibility research complete, the technology bundle is expected to be available next year.