Very.co.uk has partnered with second-hand clothing specialist Re-Fashion in a move aimed at reducing clothing waste and the amount of good quality, wearable apparel going to landfill.
The collaboration is part of efforts to encourage Very’s customers to give up their unwanted clothes for new owners to give them a second life.
The retailer will introduce its customers via email to Re-Fashion, inviting them to request a donation bag that can be filled with good quality clothing and returned free of charge to the second-hand resale website.
“We recognise the responsibility we have for the products we sell and want to give customers the option to dispose of clothes in a sustainable way. That’s why we’ve partnered with Re-Fashion, who’ll let our customers return clothes that are then resold for others to enjoy,” says Carly Bilsbrough, head of CSR at The Very Group, which operates Very.
As well as encouraging its customers to divert unwanted clothing from landfill, Very’s initiative will benefit charity. Clothes resold by Re-Fashion raise money for the Rieves Foundation, a charity focused on sustainability with a particular interest in activities that promote sustainable fashion.
“We believe the future of fashion is circular and want as many people to experience the benefits of donating and shopping second hand,” adds Steve Lyons, co-founder of Re-Fashion. “As part of this exciting partnership, we will offer Very customers that send us a donation bag a discount voucher to spend at Re-Fashion. We want them to experience the quality and value of pre-owned fashion for themselves.”