US retail giant Walmart has boosted its apparel offering by rolling out four new apparel private brands for women, men and its first child-centric line.
Exclusively available nationwide in Walmart stores and online today (1 March), the firm’s latest offerings include hundreds of new products across apparel, shoes and accessories. With prices ranging from US$5 to $30, Walmart says the new apparel brands deliver comfort and quality with improvements such as stretch where it matters, soft fabrics, tagless garments and adjustable waistbands.
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The new brands include:
Time and Tru: A new brand for women offering an inclusive size range from XS-XXXL, Time & Tru includes timely, versatile looks that can be pulled together for women on the go and are on-trend with unexpected details and fabrics that make the classics feel modern and complimentary.
Terra & Sky: Specifically for plus women, the line is available in sizes 14W-30W. Terra & Sky has well-made pieces with on-trend styles that show off curves in comfortable, ultra-soft fabrics.
Wonder Nation: Walmart’s first kid-centric brand that lets kids take on all of their adventures in style, available in sizes 4-18. Built with fun, comfort and durability in mind, Wonder Nation lets kids be kids while feeling and looking great wear after wear, wash after wash.
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By GlobalDataGeorge: Exclusively for men, George brings style, comfort and durability, offered in an inclusive size range from S-XXXL. With enhanced details in every single piece, George keeps men looking good effortlessly, with updated classics and relevant trends.
“We listened to our customers and are proud to deliver apparel choices that meet at the intersection of everything they desire: on-trend styles, comfort and quality, all at unbeatable prices,” say Deanah Baker, senior vice president of apparel, Walmart US. “These new brands are a thoughtful reflection of current trends and styles, while considering our customers’ busy, on-the-go lifestyles.”
Meanwhile, in a bid to make itself a destination for apparel, Walmart is also making improvements to its apparel departments including signage with stylized photography to inspire looks from each new brand.
By autumn of this year, Walmart says the majority of stores will make upgrades to apparel displays and include more signage throughout the departments. In addition, select stores will be remodelled to include open floor plans for visibility and shopping ease, and upgraded fitting rooms to better serve customers trying on clothes in stores.
Last year, the retail giant acquired a number of fashion and apparel retailers including women’s online fashion and accessory retailer ModCloth in March, and online outdoor apparel and gear retailer Moosejaw in February. The deals followed a US$3bn cash deal to acquire e-commerce start-up Jet.com in 2016.
