Accessible both online and offline, Woolmark’s new denim sourcing tool has two volumes that explore seven distinct themes: A Revised Classic, Special Treatments, Denim Shirting, The Denim Suit, Signature Denim, Thread Rebels, and Denim-Inspired Knits and Jerseys.
These categories highlight the integration of wool into denim fabrics, enhancing them to a level of premium performance and offering consumers new and appealing options.
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Woolmark processing innovation and education extension general manager Julie Davies said: “We have seen an ever-increasing demand for wool denim swatch requests through The Wool Lab over the past four years. The timeless appeal of denim is enriched with wool’s skin-friendly softness, breathability, versatility, and durability, resulting in wardrobe essentials that transcend the ordinary.”
The specialised Wool Lab introduces novel blends such as wool-hemp, wool-lyocell, and 100% extrafine wool combined with luxury fibres like silk, cashmere, or paper. These combinations provide distinct advantages and open up possibilities for those at the forefront of innovation.
Wool’s inherent ability to regulate temperature renders wool denim ideal for year-round wear. It offers warmth without the initial cold touch often associated with traditional cotton jeans.
A detailed technical toolkit accompanies The Wool Lab Denim.
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By GlobalDataCreated with input from a worldwide consortium of textile specialists, the toolkit delivers comprehensive insights into how wool performs within denim applications and provides advice on fibre selection, fabric construction, finishing methods, and eco-friendly practices.
This resource is said to help designers and manufacturers to harness the full capabilities of wool in denim by merging innovative ideas with technical expertise.
Woolmark introduced this resource at Denim PV in Milan, which took place in Milan Superstudio Più on 21 and 22 May.
For the first time at this event, Woolmark exhibited a dedicated area showcasing the adaptability and enduring appeal of wool denim.
Additionally, The Wool Lab guide is available digitally via The Wool Lab platform to ensure widespread access and support for the supply chain.
In November last year, Woolmark secured A$4m ($2.6m) in grant from the Australian Government to back its new Australian Wool Industry Insetting Programme, which aims to reduce emissions within the textile supply chain.
