Emerging Australian fashion and lifestyle brand Nagnata has partnered with The Woolmark Company on a merino wool range of products which it says is its “most eco-friendly collection to date”.
The collection, which blends superfine Australian Merino wool with Tencel for breathability, sustainability and softness, is designed for yoga, pilates, cycling, dance, cardio exercise, and studio-to-street style.
Go deeper with GlobalData
“Nagnata is a part of the new generation of designers who thinks beyond glamour and profit to our social responsibility as a brand and the impact we can make,” says co-founder Laura May. “Our philosophy when approaching each collection is one of ‘sustainably minded design’ and it’s a continuous negotiation between what is the most environmental conscious option that will still enable us to make a high-quality garment, that will hopefully last a lifetime.
“We believe style and quality does not need to be sacrificed in the pursuit of sustainably produced fashion. The sustainable considerations are our responsibility as designers and can play our part in influencing the industry and consumer behaviours.”
For its collection with Woolmark, May explains the aim was to develop an innovative performance wool seamless knit fabrication that was not already on the market and which could provide a “super soft second-skin hand feel” using the highest possible content of natural fibres.
“By blending Merino wool with Tencel – as opposed to with high contents of synthetics usually required for compression and stability in the knitting process – we were able to maximise the natural performance properties of wool: breathability, odour resistance, elasticity and moisture, and temperature regulation,” she says.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataIn addition, May explains she wanted to work with Merino wool initially for sustainability reasons, as wool is a natural, biodegradable and renewable fibre.
She adds: “Merino wool is also one of the world’s most technically advanced fibres and works in total harmony with the wearer’s body. Our skin is our biggest organ and absorbs the toxins and chemicals from the textiles we wear on our bodies. Synthetic fabrics are mainly derived from petroleum and these petrochemicals are not something you want your skin absorbing, especially in yoga and breath-focused practices when your pores are so open.
“As an emerging brand we still have a lot of work to do with spreading our environmental messaging out there to a wider audience and will continue in our pursuit of sustainably produced fashion.”
