GoBlu is the creator of The BHive, a platform for chemical inventory management, traceability, and compliance, and Worldly says the move will connect fragmented industry data, accelerating progress across supply chains.
“There’s extraordinary innovation happening across the consumer goods industry, but too often in isolation,” Scott Raskin, CEO of Worldly, said. “At Worldly, we see an opportunity — and have a responsibility — to connect these efforts and create a unified and centralised ecosystem that brings transparency and helps brands and manufacturers act faster and more effectively. Acquiring GoBlu and bringing The BHive into our platform is an important step toward that vision.”
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By combining GoBlu’s The BHive with Worldly’s environmental data infrastructure, the industry will, for the first time, be positioned to connect the chemicals used with their impact on environmental performance.
This integration will enable:
- A unified view of compliance and impact at both facility and brand levels
- Streamlined data collection that reduces reporting burdens for suppliers
- Advanced analytics and AI-driven insights that help customers spend less time reconciling data and more time driving measurable progress
Customers of both Worldly and GoBlu will experience no immediate changes to their existing solutions. GoBlu will operate as a business unit within Worldly, led by its founder and managing director, Lars Doemer, and all GoBlu employees will join Worldly’s team. The BHive platform will continue to serve existing customers with no immediate changes, while benefiting from Worldly’s global infrastructure and support. Over time, deeper integrations will unlock new capabilities and insights across both customer bases.
“Joining Worldly enables GoBlu to scale our mission faster and further,” said Lars Doemer, founder and managing director of GoBlu. “Together, we’ll provide the industry with the transparency, usability, and intelligence it needs to make real progress.”
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