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Adidas’ impressive Q3 on ‘superior’ lifestyle footwear offering

An industry expert says Adidas has continued its remarkable recovery in Q3 FY2024 as the German sports brand registered a net sales rise of 7.3%, aided by the renewed popularity of its lifestyle footwear.

Shemona Safaya October 29 2024

GlobalData’s Pippa Stephens notes footwear remained Adidas’ best-performing category in Q3, with its currency-neutral revenue growing 14% with strong demand for its ‘Originals’ lines. Credit: Photograph by Angel Garcia/Bloomberg via Getty Images.

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