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Daily Newsletter

31 July 2024

Daily Newsletter

31 July 2024

Adidas Q2 profit surges on football offer, US sales decline on Yeezy loss

Adidas has upped its full-year outlook on the back of increased sales and profits in the second quarter (Q2), however an industry expert notes North America's 7.7% sales decline signals the loss of its Yeezy products continue to affect the brand's desirability in the region.

Hannah Abdulla July 31 2024

Lifestyle revenues increased thanks to newness and depth in the Samba, Gazelle and Spezial products. Credit: Shutterstock.

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