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Daily Newsletter

09 August 2023

Daily Newsletter

09 August 2023

Aster Textiles digitises production planning process to reduce lead times

Turkish ready-made garment manufacturer Aster Textiles digitally transforms its manual planning processes by connecting accurate planning and forecasting data across departments.

Shemona Safaya August 08 2023

Aster Textiles is adopting technology solutions company Coats Digital's FastReactPlan to improve efficiencies, optimise its On-Time Delivery Performance (OTDP) and significantly reduce lead times.

The technology solutions company further highlights that FastReactPlan helps companies integrate capacity, critical path and materials into an integrated planning system.

Aster Textiles' production planning director, Olcay Bilgic points out that as the volume and distribution of orders increased at Aster Textiles, it became difficult to control nearly 100 production lines in different locations.

Bilgic says: "Considering the wide variety of models and flexible working arrangements, it was very important to control the capacity, efficiency and OTIF (on time in full) instantly with real-time data. Based on these searches, we decided to move forward with FastReactPlan (FRP), which offered us the best solution."

FastReactPlan is described as a dynamic, visual production planning and control tool that optimises delivery, efficiency and lead times. It is part of Coats Digital's manufacturing solution suite and was developed for apparel and footwear manufacturers.

Coats Digital unveiled its FastReactFabric solution last September and explained at the time that it aims to connect buying and cutting operations in one single platform to reduce waste and cut fabric costs by up to 2.5%.

Ibrahim Halil Hacikamiloglu, solutions consulting manager at Coats Digital explains: “FastReactPlan will provide greater visibility and one version of the truth for all capacity planning so that relevant departments can communicate easily to optimise efficiencies and eradicate problems quickly. We look forward to working with Aster to ensure it remains one of the leaders in best-practice garment manufacturing across the globe."

Value apparel has gained appeal amid high inflation

Per latest GlobalData estimates, the global value apparel market was valued at $228.8bn in 2022, exceeding pre-pandemic levels and outperforming the other apparel price positions. This was partly due to consumers trading down to more affordable brands as they faced inflationary pressures, but also due to the rapid rise of fast fashion player Shein, which has leapt into the market leading position. Between 2022 and 2027, the global value apparel market is forecast to achieve a CAGR of 3.2%. Gen Z is a key target audience for value apparel players, due to their usually limited disposable incomes and high purchasing frequencies as a result of wanting to follow rapidly changing trends meaning they often prefer cheaper brands. As fashion is of high importance to this demographic, they are also less likely to cut back on spending on clothing and footwear amid inflationary pressures. However, value players are under pressure to reduce their environmental footprints amid changing consumer perceptions and evolving regulations regarding sustainable business practices. Supply chain disruptions and higher production costs continued to impact value brands in 2022 due in part to the outbreak of the war in Ukraine and lasting COVID-19 restrictions in China, which is highly detrimental to value players due to their already thin profit margins and their low price business models.

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