Avery Dennison completes Silver Crystal Group acquisition

Material science company Avery Dennison has completed the acquisition of Silver Crystal Group, a player in sports apparel customisation and application across in-venue, direct-to-business, and e-commerce.

Shemona Safaya November 28 2023

Following the complete acquisition on 27 November 2023 Silver Crystal Group has become a part of the apparel solutions business within the solutions group of Avery Dennison, which is said to significantly expand its Embelex portfolio.

The Emblex portfolio is a comprehensive end-to-end platform for on-product branding, graphics, and trims.

In October, when Avery Dennison announced the acquisition, it said this was a strategic move aimed to leverage the combined industry expertise, quality, and service capabilities of both Avery Dennison and Silver Crystal Group.

At the time, Michael Barton the senior vice president and general manager of apparel solutions at Avery Dennison, said: "Together, I am confident we will create a force that will continue to develop the embellishment category and deliver for key customers and stakeholders every step of the way."

The Silver Crystal Group has customised jerseys and apparel for professional sports organisations for over 25 years. Its clientele includes teams from popular leagues such as the US organisation responsible for professional basketball, the National Basketball Association (NBA).

Avery Dennison introduced Digital Product Passports as a Service (DPPaaS) to help brands prepare for European Union Digital Product Passport legislation last month (October).

The company said DPPaaS sits within its digital solutions portfolio to bridge the physical and digital worlds through its intelligent labelling and atma.io connected product cloud platform.

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