The Regenerative Fund for Nature, set up by Conservation International and Kering in 2021 and joined by Inditex in 2023, collaborates with local communities to encourage sustainable agricultural practices. Bestseller is the latest partner to join the initiative.
The funds from the fashion conglomerate will back efforts focused on land regeneration and improving local living conditions.
Current work in the Eastern Cape involves partnerships between pastors, farming communities, Conservation International, and the Fund itself.
These groups collaborate to restore grasslands, enhance animal welfare, and increase the resilience of soil to erosion and climate change.
Conservation International's global fashion and nature initiatives lead Virginia Keesee, said: “Over the past five years, our work in the Eastern Cape has shown measurable benefits for the shepherds and their land. BESTSELLER's support will help us spread the impact across the region.”
The Eastern Cape holds biodiversity significance and plays a key role in water resources for the area.
Local partners have worked to revive traditional grazing methods that aim to support both environmental and community well-being.
Bestseller’s involvement with the Regenerative Fund for Nature forms part of the company’s broader sustainability strategy, Fashion FWD, which includes measures related to nature and biodiversity throughout its value chain.
The company identifies a relationship between ecosystem restoration and the ongoing availability of raw materials relevant to the textile sector.
Due to the complex nature of biodiversity issues, Bestseller develops its initiatives in collaboration with local partners and emphasises ongoing adaptation and learning.
Bestseller sustainability head Dorte Rye Olsen said: “The contribution reflects our aim to support the raw material landscapes that are important both for nature, for the people who live off them and for our industry. Through the Regenerative Fund for Nature, we participate in a long-term collaboration, where initiatives are developed over time and in close interaction with local actors.”
