Daily Newsletter

12 September 2023

Daily Newsletter

12 September 2023

Better Cotton India report shows decline in pesticides, water use

Cotton sustainability initiative Better Cotton has revealed a reduction in pesticide and water use in its 2023 India Impact Report as well as improvements to the livelihoods of farmers based in the region.

Isatou Ndure September 11 2023

The India Impact Report aims to provide an in-depth analysis of the Indian cotton farmers participating in the Better Cotton Programme from the 2014/15 season through to the 2021/22 season.

The report delves into various aspects of Better Cotton production, from resource utilisation and its impact on farms and the environment to the composition of farming communities and their economic outlook.

Key findings from Better Cotton India Impact Report

  • From 2014-17 to the 2021/22 season, overall pesticide use witnessed a 53% decrease due to the adoption of capacity-strengthening training on Integrated Pest Management (IPM) and the implementation of effective awareness campaigns.
  • The percentage of farmers employing highly hazardous pesticides (HHPs) plummeted from 64% to just 10%.
  • The use of Monocrotophos, a pesticide categorised as highly toxic by the World Health Organization, declined from 41% to a mere 2%.
  • Water usage for irrigation exhibited a notable reduction of 29% between the baseline years and the 2021/22 season.
  • Nitrogen application, which contributes to greenhouse gas emissions when used excessively in cotton production, decreased by 6% per hectare.

In terms of farmer livelihoods, data spanning from the 2014-15 to 2021-22 cotton seasons indicates that total costs per hectare, excluding land renting expenses has decreased by 15.6% in 2021-22 compared to the three-season average. This reduction was driven by cost savings in land preparation and fertilisation expenses.

In 2021 Better Cotton farmers achieved an average cotton lint yield per hectare of 650kg, surpassing the national average of 200kg per hectare.

The report also reveals a notable increase in the number of women serving as Better Cotton field staff across India. In the 2019-20 cotton season, approximately 10% of field facilitators were women, a figure that rose to over 25% in the 2022-23 cotton season.

Better Cotton chief executive Alan McClay said: "We’re buoyed by the results in this Impact Report, which demonstrate the environmental, social and economic benefits of Better Cotton production, and remain committed to driving further improvements at the farm level.”

The cotton intitiative said the report marks a departure from the organisation's previous results reporting methodology, which compared Better Cotton farmers with non-better cotton farmers. Instead, it monitors the operations of Better Cotton farmers over time to assess year-on-year progress.

Since the inception of the programme in India in 2011, the organisation's network of farmers has expanded and now comprises nearly one million participants.

In August, Better Cotton partnered with non-profit Search For Justice, which is dedicated to child protection issues in Pakistan to prevent child labour.

In the same month the cotton initiative updated its Claims Framework to ensure its members could make claims about their commitments to Better Cotton in a credible and positive way.

Traditional AI is here to stay in the retail and apparel space

Initially, retailers used AI for basic tasks, including inventory management and demand forecasting. However, its usage has now become more prevalent in other aspects such as personalized marketing, customer service, pricing optimization, and supply chain management. With the rise of ecommerce and the increasing importance of data-driven decision-making, AI adoption in retail and apparel has accelerated. The industry now relies on AI to enhance the shopping experience, optimize business operations, and gain an overall competitive edge.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Your corporate email address *
First name *
Last name *
Company name *
Job title *
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close