Daily Newsletter

01 December 2023

Daily Newsletter

01 December 2023

BLACK PEARL launches to assist brands with driving green ambitions

An organisation aimed at bridging the communication gap between businesses and consumers has launched to help creative industries realise their green goals.

Hannah Abdulla

BLACK PEARL is described as a cultural sustainability organisation working to connect culture, planet and people.

Clients can leverage the knowledge of the organisation’s founder and sustainability industry veteran Samata Pattinson to help communicate their sustainability ambitions to consumers more clearly.

BLACK PEARL aims to support industry executives with the education they require on sustainability via panel discussions, events and thought leadership. It will also create content and collaborate with creative industry players to “redefine the cultural sustainability landscape,” said Pattinson.

The organisation will offer expertise, analysis, and customised solutions to serve partners’ and communities’ needs.

Pattinson, who has 13 years of industry experience and has been instrumental in helping draw up the programme for this year’s COP28 in Dubai, says BLACK PEARL’s mission is clear: to demonstrate that sustainability and culture are not separate entities but integral to each other. It seeks to usher in a new era where culture and sustainability are intertwined, driving positive change on a global scale.

“BLACK PEARL will unite culture and sustainability in order to weave an authentic representation of life, encompassed by important cultural factors such as age, race, class, identity, socioeconomics, disability, religion and educational attainment,” Pattinson says.

“The multifaceted organisation will promote cultural sustainability through offerings such as cross-sector collaborations, brand activations, thought-leadership work and educational programmes, media production and story-telling content creation, along with apparel and textile merchandising for the entertainment industry.

“I am passionate about using intelligent design solutions and inclusive communication to drive sustainability progress through representative work. For us, culture is a fundamental lens through which to connect the dots between people, communities, and the planet.

“We are looking to work with like-minded individuals, industry leaders, and change-makers. Our commitment to brilliant and rare work is deep-seated.”

Personalization has grown alongside online retail

Personalization has increased as technologies have advanced, with a retailer’s ability to collect, analyze, and utilize consumer data being aided by the effective use of analytics tools. Consumers are also increasingly individualistic, especially Gen Z, and want products that are specifically targeted to their needs and goals. These consumers are often willing to pay a premium for such items. Although the opportunities for product personalization in apparel are rife, personalized products are generally not offered by mainstream retailers due to the higher costs involved.

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