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Daily Newsletter

24 June 2025

Daily Newsletter

24 June 2025

New platform to expedite adoption of Circulose in fashion supply chain

Swedish sustainable technology company Circulose has introduced Circulose Forward, a platform of practical tools, designed to accelerate the incorporation of its recycled material, Circulose, into fashion supply chains and products.

Jangoulun Singsit June 24 2025

Circulose is a 'dissolving pulp,' made entirely made from recycled textiles. It serves as a raw material for producing various regenerated fibres such as viscose, lyocell, modal, and acetate, collectively known as man-made cellulosic fibres.

The platform, launched in collaboration with Canopy, a non-profit focused on solutions, includes the Circulose Material Library, Circulose Forward Priced Materials, a Price Calculator, and an expanded network of suppliers.

Circulose CEO Jonatan Janmark said: "Scaling up next-gen materials is not straightforward. To enable adoption at scale and at pace, we need to make integration into brands’ supply chains seamless. Circulose Forward is a key initiative to make that happen."

Canopy founder and executive director Nicole Rycroft said: “We’re proud to support partner with Circulose’s on the launch of Circulose Forward. This platform provides practical, scalable solutions that align with both climate science and market needs. It’s the kind of innovation that helps the industry leave deforestation in the past and move decisively toward a resilient, low-carbon, Next -Gen future.”

Circulose Material Library, which is the first rollout under the new platform, features a range of commercially available fabrics and yarns made with Circulose , showcasing their aesthetic, functional, and other properties.

The Circulose Forward Priced Materials are part of the Material Library, adhering to the Circulose Forward Price Logic that aims to prevent unnecessary price increases throughout the supply chain.

The Circulose Forward Price Calculator is an innovative tool designed to help brands calculate the cost implications of incorporating Circulose into their materials or finished garments.

While still under development, Circulose has provided a preview of the Circulose Forward platform on its website.

“This is just the beginning. Circulose Forward will continue to grow, giving our partners access to a robust portfolio of tools that make circularity not a distant vision – but a reality today,” Janmark added.

 In February, Circulose joined Canopy to promote sustainable fibres while helping to fight against the use of forests in textile supply chains.

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