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22 July 2025

Daily Newsletter

22 July 2025

Clothing tops UK’s £4.3bn secondhand online market in 2024

Research commissioned by online retailer Amazon suggests the UK's secondhand online market reached £4.3bn ($5.8bn) in 2024 with clothing sales at the forefront.

Jangoulun Singsit July 22 2025

The research, conducted by the Centre for Economics Business Research (CEBR), surveyed 10,000 adults across Europe.

It indicates that more than half of Britons or 54% have purchased secondhand clothing online in 2024, positioning fashion as the leading category in the secondhand shopping sector.

Following clothing, 26% of consumers bought pre-owned smartphones/tablets, and 24% opted for small household appliances.

Over the past five years, the average monthly expenditure on secondhand items among UK shoppers has seen a significant increase of 113%, rising from £58.40 to £124.80, the report stated.

The shift towards pre-owned products is attributed to three main factors: financial constraints due to cost-of-living (31%), a broader range of available products (26%), and heightened environmental consciousness (25%).

The demographic breakdown of the market shows a clear trend towards younger generations with 74% of individuals aged 34 or below reported to engage in secondhand shopping compared to 52% among those over 55 years old.

CEBR forecasts continued growth in this sector with projections indicating an increase to £4.8bn in the UK for 2025.

The secondhand market encompasses used items, 'open-box' products, and refurbished goods that have undergone inspection, cleaning, and necessary repairs to be restored to near-new condition.

In 2024 alone, this market kept over 199m products in circulation within the UK.

The report also highlights that UK consumers saved a total of £5.6bn in 2024 by choosing secondhand goods.

Amazon UK country manager John Boumphrey said: "At Amazon, we believe that putting returned items back on sale isn't just good for the planet and for business – it's what our customers want.

"Our Second Chance sales in the UK and across Europe, including from Amazon Resale and Amazon Renewed, exceeded €2bn ($2.34bn) in 2024, as we have expanded our used product selection. It’s clear that providing trustworthy, convenient access to quality, pre-owned items is resonating with today's more conscious customers."

Despite its success, the report said the secondhand market faces challenges such as concerns over product condition (43%), absence of warranties (39%), and trustworthiness of sellers (29%).

A study from the British Standards Institution (BSI) echoes these sentiments, pointing out that global uptake of circular economy practices is impeded by consumer trust issues related to the cleanliness and reliability of refurbished and secondhand items.

Amazon returns and repairs head Sam Littlejohn said: "Britons are turning to secondhand shopping in large numbers, but to supercharge the sector's growth, customers need to trust buying a used product as much as buying new.

"The Amazon Resale team works hands-on to inspect and refurbish every item, delivering a reliable experience backed by Amazon's customer service and return policies."

Data from a BRC-Opinium survey released last week confirms clothing is the dominant category within the UK's secondhand market in 2025. Despite a slight decrease from 45% in 2024 to 43% in 2025, adult clothing remains the most frequently bought and sold secondhand item category.

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