This new partnership underscores Coloreel's capacity to meet the growing demand for innovative and sustainable solutions among manufacturers and brands worldwide.

Coloreel adds the initial delivery of the on-demand digital thread-dying units is set for October this year, however, the majority of the volume will be shipped during 2024.

The company points out that its technology enables manufacturers to instantly dye a white thread into an unlimited spectrum of colours, all in real-time.

At the same time, this technology makes production more efficient by using digital processes and automation, saving up to 97% of water compared to traditional thread dyeing.

Coloreel further adds that it is a part of the movement to reduce waste and move the textile industry towards more sustainable production.

Torbjörn Bäck, CEO at Coloreel, says: "This agreement serves as evidence that our offering can play a crucial role in making mass production in the fashion industry more sustainable, while also providing tremendous opportunities for design and creativity."

Last year Coloreel secured financing from Nefco, the Nordic Green Bank, to advance its growth and expansion in global markets.

The Swedish company said this investment will allow it to scale its technology that eliminates the need for pre-coloured threads, thereby leading to positive environmental effects within the textile industry by minimising thread waste, use of chemicals and wastewater.