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CottonConnect: Sustainable fashion needs regenerative agriculture

The CEO of social enterprise CottonConnect urges fashion brands to focus on regenerative agriculture combined with traceability and accountability to secure a more sustainable future for the industry.

Rachel Lawler April 23 2024

CottonConnect believes taking a more holistic approach to tackling sustainability and looking at the social impact of the cotton industry, soil health, as well as the wider impact on smallholder agriculture is key to fashion’s sustainable future. Credit: Shutterstock.

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