Daily Newsletter

30 November 2023

Daily Newsletter

30 November 2023

Crystal Denim, The Mills Fabrica, Hong Kong Denim Festival promote eco-denim production

Crystal Denim, a subsidiary division of apparel manufacturer Crystal International, has teamed up with the Hong Kong Denim Festival and technology incubator the Mills Fabrica to amplify efforts in advocating sustainability within the denim industry.

Isatou Ndure November 29 2023

In a bid to foster joint initiatives and raise public awareness, Crystal Denim has sponsored the Hong Kong Denim Festival, organised by the Hong Kong Design Institute.

Themed "Design Frontiers – Promoting Global Denim Cultural Exchange and Collaboration," the festival serves as a platform for local and international designers, entrepreneurs, students and the public to engage in discussions about denim culture.

Crystal Denim, as one of the event sponsors, will showcase its eco-denim collections and actively participate in a panel discussion, shedding light on its commitment to circularity in denim.

This news comes after Crystal Denim's parent company announced an array of industry programmes and partnerships in August, as part of its goal to boost sustainability across the sector.

At the time Crystal International partnered with the Partnership for Cleaner Textile (PaCT) programme led by the International Finance Corporation, the Clean by Design (CbD) programme managed by the Apparel Impact Institute, and the Higg Index certified by the Sustainable Apparel Coalition (SAC) to explore the potential opportunities surrounding sustainable production with a lower environmental impact.

In addition to the Hong Kong Denim Festival, Crystal International has entered into a partnership with The Mills Fabrica, a solutions platform for tech innovations and sustainable fashion, for the 9-month Denim Futures campaign.

As an apparel manufacturer, Crystal International said it recognises its role in showcasing sustainable manufacturing processes at the exhibition.

The campaign aims to educate audiences on the entire denim production cycle, from materials selection and garment manufacturing through to finishing, washing, and recycling solutions.

Alongside industry partners, Crystal International is presenting its net-zero commitment, in the hopes of promoting a greener future for denim.

Crystal International aims to drive innovation through more strategic partnerships and unleash the power of collaboration on a global scale.

Emphasising the importance of collaboration, Catherine Chiu, vice president of global sustainability at Crystal International, said: “We treasure every opportunity to unlock new collaborations and we see our responsibility to cross over the expertise both locally and globally.

“While scaling sustainability with our own initiatives, the public on the other side is also motivating our sustainable efforts beyond as they are paying increasing attention to the sustainability of fashion brands."

In another attempt to step up its circularity efforts, in July Crystal International became a member of Renewcell's Circulose Supplier Network (CSN).

Personalization has grown alongside online retail

Personalization has increased as technologies have advanced, with a retailer’s ability to collect, analyze, and utilize consumer data being aided by the effective use of analytics tools. Consumers are also increasingly individualistic, especially Gen Z, and want products that are specifically targeted to their needs and goals. These consumers are often willing to pay a premium for such items. Although the opportunities for product personalization in apparel are rife, personalized products are generally not offered by mainstream retailers due to the higher costs involved.

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