The GFA will work alongside eBay to engage industry stakeholders in efforts aimed at reducing overproduction, underutilisation of garments and waste in the current linear fashion model.

This alliance, effective immediately, will combine eBay’s global marketplace reach and data-driven expertise with GFA’s platforms and programmes.

GFA CEO Federica Marchionni said: “eBay’s commitment to prolonging the life of products makes them an excellent addition to our esteemed group of Strategic Partners.

“Circular business models, including rental, resale, repair and remaking, are gaining momentum as brands and consumers increasingly recognise their potential and we look forward to collaborating with eBay to continue mobilising impact as we accelerate towards a net positive fashion industry.”

The non-profit organisation found that almost 40% of all clothing, shoes and accessories sold on eBay in 2024 were pre-owned.

The online marketplace plans to contribute its platform data to inform policy debates, share resale and logistics know-how, and connect brands with recommerce tools such as Authentication services and Digital Product Passports through GFA’s impact programmes.

The company will also support both the Global Fashion Summit and GFA’s educational content by providing insights into how resale is influencing shopping patterns and evolving fashion culture.

With this move, eBay joins other companies across luxury, sportswear, and retail as part of GFA’s broader network focused on circularity, decarbonisation, social equity, and climate resilience in the industry.

eBay global fashion vice president Alexis Hoopes added: “Working alongside other leaders in fashion, we aim to make pre-loved the easy choice for shoppers, while creating lasting impact for both people and the planet.”

The announcement follows GFA's launch of the Fashion CEO Agenda 2025 last month, which outlines an immediate action strategy towards achieving a net-positive fashion sector by 2050.