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Explainer: Will sportswear remain the bright spot for apparel in 2025?

The emergence of challenger brands could be a concern for sportswear brand executives in 2025, especially as in 2024 these brands are forecast to generate over half of the sportswear segment’s economic profit, up from 20% in 2020.

Hannah Abdulla November 21 2024

On is expanding into categories such as training and tennis, aiming to double its share of apparel sales in three to five years. Credit: Shutterstock.

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