Skip to site menu Skip to page content

Fashion’s 80% AI production gap

A new report from workflow software provider The F Word argues that fashion production is lagging behind other sectors in AI adoption as it continues to rely on spreadsheets, emails and PDFs.

Rachel Lawler August 27 2026

Unlock Access to Premium Content

Get ahead with exclusive forecasts, expert insights and deep dives into the global apparel industry.

With a Just Style Premium Membership, you can:

  • Access exclusive analyst commentary
  • View premium forecasts and data-driven insights
  • Stay up to date with industry news, product innovation and market trends.
  • Receive alerts when new premium content is published
Start your 1-month trial for £1



Already a Premium Member? Login here

Powered by


function showRegistrationForm() { window.location.href = 'https://globaldata.chargifypay.com/subscribe/w336z58bgtwh/just-style' }

jQuery(document).ready(function($) { var formSubmitted = false;

$('#pmpro_change_form_user').on('submit', function(e) { e.preventDefault();

if (formSubmitted) return false;

var $form = $(this); var $submitBtn = $form.find('#form_auto_validate');

formSubmitted = true; $submitBtn.prop('disabled', true).val('Submitting...');

// Clear all error messages $form.find('span[class*="_error_msg"], #captcha').text('');

$.post($form.attr('action'), $form.serialize()) .done(function(data) { if(data.error) { $form.find('.email_error_msg').text(data.error_email_message || ''); $form.find('.firstname_error_msg').text(data.error_first_message || ''); $form.find('.lastname_error_msg').text(data.error_last_message || ''); $form.find('.phone_number_error_msg').text(data.error_phone_message || ''); // $form.find('.confirmpassword_error_msg').text(data.error_confirm_message || ''); $form.find('.companyname_error_msg').text(data.error_company_message || ''); $form.find('.jobtitle_error_msg').text(data.error_job_title_message || ''); $form.find('.industry_error_msg').text(data.error_industry_message || ''); $form.find('.country_error_msg').text(data.error_country_message || ''); $form.find('.premium_content_interest_error_msg').text(data.error_premium_content_interest_message || ''); $form.find('.consent_error_msg').text(data.error_consent_message || ''); $form.find('#captcha').text(data.error_captcha_message || '').css('color', 'red'); if (typeof grecaptcha !== 'undefined') { grecaptcha.reset(); } formSubmitted = false; $submitBtn.prop('disabled', false).val('Create and login'); } else { $('.pmpro_status_message').html(data.status_message).show(); // Submit to HubSpot var urlParams = new URLSearchParams(window.location.search); var gdPremiumFieldName = 'premium_content_checkbox__non_auto'; var gdHubspotPayload = { action: 'submit_gated_form', first_name: $('#first_name').val(), last_name: $('#last_name').val(), email: $('#new_email').val(), company: $('#company_name').val(), job_title: $('#job_title').val(), phone: $('#phone_number').val(), country: $('select[name="country"]').val(), industry: $('select[name="industry"]').val(), page_url: $('#current_url').val(), referrer_url: $('input[name="_wp_http_referer"]').val(), VMS_Company_Logo: $('input[name="VMS_Company_Logo"]').val(), VMS_Form_Download_Date: $('input[name="VMS_Form_Download_Date"]').val(), Permutive_ID: $('input[name="Permutive_ID"]').val(), pmpro_user_form: $('input[name="pmpro_user_form"]').val(), utm_source: urlParams.get('utm_source') || '', utm_medium: urlParams.get('utm_medium') || '', utm_campaign: urlParams.get('utm_campaign') || '', utm_term: urlParams.get('utm_term') || '', utm_content: urlParams.get('utm_content') || '' }; gdHubspotPayload[gdPremiumFieldName] = $('select[name="' + gdPremiumFieldName + '"]').val(); $.post('https://www.just-style.com/wp-admin/admin-ajax.php', gdHubspotPayload); // Trigger magic link using plugin method $.post('https://www.just-style.com/wp-admin/admin-ajax.php', { action: 'request_magic_link', nonce: 'b1e64e9b6f', email: $('#new_email').val(), register: 1, redirect_to: $('#current_url').val(), }); $('#magic-link-form').submit(); setTimeout(function() { $form.remove(); }, 1000); } }) .fail(function() { formSubmitted = false; $submitBtn.prop('disabled', false).val('Create and login'); }); }); });

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors