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Daily Newsletter

09 August 2023

Daily Newsletter

09 August 2023

Gildan cautious over 2023 outlook after flat Q2 performance

Canadian sportswear brand Gildan Activewear shared a cautious outlook moving ahead in 2023 as the company's net sales fell 6.2% to $840.4m in the second quarter of this year.

Shemona Safaya August 08 2023

Gildan president and CEO Glenn J. Chamandy explains Q2 sales were driven by better than expected sales volume in activewear which offset weaker-than-expected product mix in this category.

For the second quarter ended 2 July 2023, Gildan's operating income increased 5% to $182.7m this quarter from $174m in the prior year.

This includes a net insurance gain of $74.2m related to the two hurricanes which impacted the company’s operations in Central America in 2020, partly offset by restructuring charges of $30m which included the closure of a sewing facility in Honduras.

Net earnings were down by 1.8% to $155.3m from $158.2m a year prior.

Gildan believes its vertically integrated model, competitive cost structure, leadership in pricing, product availability, and strength in sustainability are enabling the company to grow market share in key product categories and outperform its peers.

Gildan Activewear revised outlook

Gildan has lowered its outlook to have revenues for the full year flat to down low single digits, compared to its previous expectations of a low single digit year-over-year increase.

Its full year adjusted operating margin will be slightly below the low end of its current 18% to 20% annual target range.

Gildan explains the strong comparative periods are now over so the company expects revenues to grow in the second half of the year supported by the planned roll-out of incremental retail programmes.

However, the company points out: "Despite continued market share gains, we are seeing current market conditions unfavourably impact activewear product mix, both in North American and International markets, as customers focus on lower-priced products. Combined with near-term uncertainty related to the macro-environment, we believe it is prudent to temper our previous FY 2023 expectations for revenue growth and operating margins."

Recently Gildan shared the company's 2030 near-term greenhouse gas (GHG) emissions reduction targets have been validated by the Science Based Targets initiative (SBTi).

Value apparel has gained appeal amid high inflation

Per latest GlobalData estimates, the global value apparel market was valued at $228.8bn in 2022, exceeding pre-pandemic levels and outperforming the other apparel price positions. This was partly due to consumers trading down to more affordable brands as they faced inflationary pressures, but also due to the rapid rise of fast fashion player Shein, which has leapt into the market leading position. Between 2022 and 2027, the global value apparel market is forecast to achieve a CAGR of 3.2%. Gen Z is a key target audience for value apparel players, due to their usually limited disposable incomes and high purchasing frequencies as a result of wanting to follow rapidly changing trends meaning they often prefer cheaper brands. As fashion is of high importance to this demographic, they are also less likely to cut back on spending on clothing and footwear amid inflationary pressures. However, value players are under pressure to reduce their environmental footprints amid changing consumer perceptions and evolving regulations regarding sustainable business practices. Supply chain disruptions and higher production costs continued to impact value brands in 2022 due in part to the outbreak of the war in Ukraine and lasting COVID-19 restrictions in China, which is highly detrimental to value players due to their already thin profit margins and their low price business models.

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