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Daily Newsletter

08 August 2023

Daily Newsletter

08 August 2023

H&M, thredUP coalition pressure US environment agency to combat textile waste

A group of fashion brands, online clothing retailers, resellers, and ecommerce platforms urge the US Environmental Protection Agency (EPA) to tackle US textile waste.

Isatou Ndure August 07 2023

The coalition, known as the American Circular Textiles Group (ACT), includes Swedish fashion retailer H&M, rental  ecommerce platform Rent The Runway, fashion marketplace The RealReal, sustainable fashion brand Reformation, and online fashion thrift store thredUp.

The coalition aims to establish US leadership in textile waste and circular fashion policy with a strong focus on the waste hierarchy.

It is proposing significant changes to the Extended Producer Responsibility (EPR) law to include the reuse and recycling of textiles.

The letter commends the EPA's efforts to address plastic and other waste in waterways and oceans, but is keen to address what is described as "the significant impact of textile waste on environmental health, human well-being, and climate change."

ACT's key concerns over US textile waste

  • The alliance warns the disposal of over 30 billion pounds of textile waste in landfills and incinerators annually not only imposes significant financial costs but also contributes to greenhouse gas emissions, particularly methane, making it the third-largest methane emitter.
  • Re-used garments shed fewer microfibres than new ones, making reuse a vital strategy for mitigating microfibre shedding during the care and laundering of garments. ACT advocates for the integration of filtration devices into washing machines to further address this issue.
  • ACT is concerned about the relationship between recycled polyester and the bottle industry and says the infrastructure for recycling polyester-based textiles into new fibres is underdeveloped.

ACT's suggestions for tackling textile waste

To combat these challenges, ACT proposes amendments to existing EPR laws. It urges the EPA to include textiles in these regulations. Alternatively, the coalition calls for “the enactment of separate textile-specific EPR laws aligned with the waste hierarchy.”

In this regard, the group advocates for federal Congressional committees to work together to pass “bipartisan legislation that provides a unified roadmap for state and local textile reuse and recycling solutions.” Such an approach, according to the group, will ensure consistency, and accessibility, and avoid confusion arising from patchwork state and local laws.

ACT highlights several successful models, such as deposit systems, that incentivise textile collection and fund circular systems. States like Iowa and New York are said to have implemented bottle bill programmes that have significantly reduced roadside container litter.

The coalition believes that adapting similar deposit systems to textiles can encourage consumers to engage in sustainable practices while supporting the necessary “logistics, sortation, and infrastructure for domestic reuse and recycling.”

By implementing these recommended strategies, it notes the fashion industry can make significant progress in reducing plastic waste, promoting circular fashion, and contributing to a more "sustainable and equitable future."

The California SB707, known as the Responsible Textile Recovery Act of 2023 was withdrawn from a legislative hearing in July. The American Apparel & Footwear Association’s SVP of policy Nate Herman told Just Style at the time the delay would give all stakeholders time to consider what will be the US' first textile Extended Producer Responsibility (EPR) programme in the US.

Value apparel has gained appeal amid high inflation

Per latest GlobalData estimates, the global value apparel market was valued at $228.8bn in 2022, exceeding pre-pandemic levels and outperforming the other apparel price positions. This was partly due to consumers trading down to more affordable brands as they faced inflationary pressures, but also due to the rapid rise of fast fashion player Shein, which has leapt into the market leading position. Between 2022 and 2027, the global value apparel market is forecast to achieve a CAGR of 3.2%. Gen Z is a key target audience for value apparel players, due to their usually limited disposable incomes and high purchasing frequencies as a result of wanting to follow rapidly changing trends meaning they often prefer cheaper brands. As fashion is of high importance to this demographic, they are also less likely to cut back on spending on clothing and footwear amid inflationary pressures. However, value players are under pressure to reduce their environmental footprints amid changing consumer perceptions and evolving regulations regarding sustainable business practices. Supply chain disruptions and higher production costs continued to impact value brands in 2022 due in part to the outbreak of the war in Ukraine and lasting COVID-19 restrictions in China, which is highly detrimental to value players due to their already thin profit margins and their low price business models.

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