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How will Generation Alpha’s media habits shape fashion?

A new report from GlobalData says children born between 2013 and 2025, or Generation Alpha, will have a “profound influence” on future consumption across all sectors.

Rachel Lawler July 31 2026

Brands will need to develop trust, authenticity and participation in online spaces – while also navigating growing concerns around misinformation and online safety. Credit: Shutterstock/wavebreakmedia

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