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Daily Newsletter

27 August 2024

Daily Newsletter

27 August 2024

In data: German demographic trends predict a decline in apparel demand

A new report by GlobalData suggests apparel brands will encounter reduced demand, as Germany's society ages and birth rates decline.

Shemona Safaya August 27 2024

GlobalData believes the current demographic dynamics in Germany present a major challenge for the apparel market, as older consumers typically spend less on apparel, and the childrenswear market in particular will suffer from fewer babies being born. Credit: Getty Images

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