Unis has been serving on J.McLaughlin's board of directors since January 2025.

In his new role, he is tasked with the management of the brand's operations as it embarks on a new phase of expansion.

Unis said: "We’re entering a new era. I’m honoured to be part of the brand’s evolution. I look forward to introducing it to new audiences and continuing to delight our existing ones. Alongside Kevin and our incredible team, we’ll scale the business, drive creativity across all areas - product, marketing, and customer experience - and continue delivering on the timeless style and warm, personal service that define J.McLaughlin."

Unis has more than two decades of executive leadership in fashion and retail sectors, most notably as president of Victoria's Secret and Pink.

Before his tenure at Victoria's Secret, he occupied senior executive positions at Coach, Brooks Brothers, and Gap.

Unis will now focus on expanding product lines in both women's and men's apparel and accessories at J.McLaughlin. He aims to introduce the brand to a broader audience without compromising its unique charm and community-oriented ethos.

Headquartered in Greenpoint, Brooklyn, J.McLaughlin operates close to 200 retail locations in the US. It was founded in 1977 by brothers Kevin and Jay McLaughlin.

Co-founder Kevin McLaughlin said: "Greg’s passion for design and brand-building make him the right leader for this pivotal moment. He understands what makes J.McLaughlin special and brings a fresh perspective to help us further engage with our customers and stay true to our roots."

Earlier this month, the brand debuted its “first-ever Summertime: Southampton retail experience”.