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Daily Newsletter

10 August 2023

Daily Newsletter

10 August 2023

JD Sports ramps up Europe expansion with Polish MIG retail acquisition

UK sports retailer JD Sports has acquired the remaining 40% stake of Marketing Investment Group S.A (MIG), making it the sole owner of the Poland-based retailer in a bid to accelerate its expansion across Central and Eastern Europe.

Isatou Ndure August 09 2023

The acquisition means JD Sports is the 100% sole owner of Poland's MIG retailer, which sells a range of sports fashion, footwear and apparel from leading global brands, following the initial 60% stake it made in the business in March 2021.

JD Sports has continued to successfully grow its presence across Central and Eastern Europe. Its most recent buy was Spanish sports retail company Iberian Sports Retail (ISRG) last month (July) in a €500m ($543m) deal. Prior to that it set its sights on a proposed €520m ($572m) acquisition of French sports brand Courir.

In fact, its European expansion strategy has seen the opening of 18 JD stores in five countries within the region.

In response to the company's latest acquisition , Régis Schultz, CEO of JD Sports Fashion Plc states: "Acquiring the remaining 40% stake in MIG allows us to accelerate the development of JD in Central and Eastern Europe, the strong foundations for which have been established alongside the outgoing shareholders.

“Increasing JD's presence in the region through new store openings and further investment in our omnichannel capabilities is a key part of the strategic growth plan set out at our capital markets day presentation. The complementary Sizeer brand provides a strong platform for the MIG business, and the JD brand has evidenced strong initial traction with the consumer, which we will continue to build upon."

He adds: "We look forward to closing the transaction and continuing an exciting journey with the local management team."

The announcement notes that MIG, through its various “complementary fascias” including Sizeer, has demonstrated profitability by offering an extensive range of sports footwear, apparel, and equipment from leading global brands. The year ending on 31 January 2023, saw MIG generating revenues of approximately £270m ($344m).

JD Sports also has plans to take its business to the Middle East. Last month (July) it announced a franchise agreement with Dubai-headquartered wellbeing company GMG to open 50 JD Sports stores by 2028, primarily in the United Arab Emirates, the Kingdom of Saudi Arabia, Kuwait, and Egypt. 

Value apparel has gained appeal amid high inflation

Per latest GlobalData estimates, the global value apparel market was valued at $228.8bn in 2022, exceeding pre-pandemic levels and outperforming the other apparel price positions. This was partly due to consumers trading down to more affordable brands as they faced inflationary pressures, but also due to the rapid rise of fast fashion player Shein, which has leapt into the market leading position. Between 2022 and 2027, the global value apparel market is forecast to achieve a CAGR of 3.2%. Gen Z is a key target audience for value apparel players, due to their usually limited disposable incomes and high purchasing frequencies as a result of wanting to follow rapidly changing trends meaning they often prefer cheaper brands. As fashion is of high importance to this demographic, they are also less likely to cut back on spending on clothing and footwear amid inflationary pressures. However, value players are under pressure to reduce their environmental footprints amid changing consumer perceptions and evolving regulations regarding sustainable business practices. Supply chain disruptions and higher production costs continued to impact value brands in 2022 due in part to the outbreak of the war in Ukraine and lasting COVID-19 restrictions in China, which is highly detrimental to value players due to their already thin profit margins and their low price business models.

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