Lenzing Group says the collaboration combines Advance Denim's innovative denim fabrics made of Tencel Lyocell fibres with Officina+39's eco-efficient bleach treatment and "Aqualess" sustainable wash process, which reduces water consumption by up to 75% compared to conventional wash processes.

The result is a zero-cotton denim collection that is said to offer the traditional "authentic denim" look typically associated with cotton denim but with a low environmental footprint.

Lenzing believes the collaboration will open up new design possibilities and aesthetics using sustainable alternatives for denim products, providing a greater variety of sustainable options for consumers.

Lenzing's head of global business development, denim Tuncay Kılıçkan expressed enthusiasm for the partnership, stating: “The partnership between Tencel, Advance Denim, and Officina+39 is truly encouraging and underscores our relentless efforts and commitment towards pioneering denim innovations which empower the creation of more sustainable denim products, ultimately reducing the environmental footprint of the denim industry.”

Officina+39 managing director Andrea Venier emphasised the collaboration's objective, stating: "The purpose of this collaboration is to combine zero cotton garments with our unique eco-washing technique to achieve the authentic conventional look and wash that is generally achieved on cotton denim."

He also highlighted the alignment with Officina+39's "Aqualess Mission" to enhance production efficiency while reducing energy, space, and water resources.

Advance Denim's director Michael Lam echoed the shared vision of creating denim products with minimal environmental impact. He hopes the collaboration will encourage industry-wide innovations for the sustainable development of the sector.

The collection will be showcased at the Lenzing booth during Kingpins New York, which is taking place from 19-20 July 2023.