Daily Newsletter

14 September 2023

Daily Newsletter

14 September 2023

Macy’s joins Trust Protocol, eyes 50% sustainable cotton sourcing by 2024

US retailer Macy's, Inc. joins sustainable cotton programme, the US Cotton Trust Protocol (Trust Protocol), to bolster its efforts of sustainably sourcing over 50% of its private brand cotton products by the end of 2023.

Isatou Ndure

By becoming part of the Trust Protocol, Macy’s, Inc. aims to drive positive social and environmental change within the cotton industry and enhance its own supply chain transparency.

The retail giant’s new commitment includes sourcing US Cotton and Protocol Cotton. Protocol Cotton is cultivated and harvested on Trust Protocol growers’ farms.

Plus, the Protocol Consumption Management Solution tracks both US Cotton and Protocol Cotton throughout the supply chain, ensuring transparency and accountability at every stage.

Macy’s, Inc.’s sustainability efforts are tied to its social purpose platform, “Mission Every One,” which seeks to contribute to a more equitable and sustainable future for all stakeholders.

In 2022, the retailer unveiled its private brand cotton policy, pledging to source 100% preferred materials in Macy’s private brand products managed by the Macy’s sourcing team by the year 2030.

Macy’s, Inc. VP of sustainability Keelin Evans explains the company’s dedication to embedding sustainability across its global value chain: “We expect that more than half of cotton products within our private brand products managed by the Macy’s sourcing team will be sustainably sourced by the end of 2023.

“Our Trust Protocol membership will support and accelerate these efforts to meet our 2030 ambitions by helping us to better trace our supply chain and demonstrate the progress we’re making toward meeting our environmental targets.”

The Trust Protocol describes itself as the only sustainable cotton programme to integrate quantifiable and verifiable sustainability objectives with a commitment to driving continuous improvement across six vital sustainability metrics – land use, soil carbon, water management, soil loss, greenhouse gas emissions, and energy efficiency.

The programme incorporates sustainability metrics from Field to Market’s Fieldprint Platform, enabling enrolled growers to measure the environmental impacts of their operations and identify opportunities for ongoing enhancement.

US Cotton Trust Protocol president Dr. Gary Adams is pleased to be working with Macy’s Inc. to help to it better understand the supply chain of its private brand products.

He says: “Our blockchain-enabled value chain transparency will deliver Macy’s, Inc. the assurance it needs to evidence its responsible sourcing practices and demonstrate progress towards environmental targets.”

Last month the retailer’s chairman and CEO Jeff Gennette shared a cautious outlook for the company following its Q2 results, and said its customer base were conscious of spending amid macroeconomic pressures.

Traditional AI is here to stay in the retail and apparel space

Initially, retailers used AI for basic tasks, including inventory management and demand forecasting. However, its usage has now become more prevalent in other aspects such as personalized marketing, customer service, pricing optimization, and supply chain management. With the rise of ecommerce and the increasing importance of data-driven decision-making, AI adoption in retail and apparel has accelerated. The industry now relies on AI to enhance the shopping experience, optimize business operations, and gain an overall competitive edge.

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