The launch of Mango Stylist is in line with Mango's strategy to integrate technology into its services, aiming to merge conventional shopping methods with AI-driven conversations.
This tool employs advanced algorithms to analyse individual user preferences and context.
Shoppers can engage with Mango Stylist through the brand's e-commerce platform and Instagram account, receiving suggestions on garment pairings and complete outfits.
Currently available for the Woman collection, the tool is accessible in nine regions, including Spain, Portugal, the UK, France, Italy, Germany, Austria, Turkey, and the US.
The development of this tool was a collaborative effort involving Mango's various departments such as IT, Data, Digital Product, Styling, Design, Visual Merchandising, and Customer Service.
Mango Stylist integrates with the existing after-sales virtual assistant Iris to provide customers with a unified conversational interface that can address inquiries both pre- and post-purchase—from seeking style inspiration to checking order statuses.
This initiative is part of Mango's 4E 2024-2026 Strategic Plan. Under the Earn pillar of this plan, Mango aims to ensure value creation through technological advancement, data management, artificial intelligence utilisation, and operational excellence.
Headquartered in Palau-solità i Plegamans, Barcelona, Mango has been committed to using technology as a supportive tool.
The company has developed over 15 internal platforms that employ AI across various aspects of its value chain such as pricing and customisation.
The company’s AI platform Lisa addresses use cases for employees and partners and Inspire platform aids the design and product team in creating prints, fabrics, garments, and helps with visual merchandising as well as architecture and interior design.
